I have chosen to completely change the focus of my genre compositions. I was writing about the issue of climate change, but I couldn't relate to that issue very much. I have decided to create a business campaign. As a woman, I have identified a huge hole in the market of clothing. I will propose a clothing rental service for women and children. Men can borrow tuxedos but that option is not available to women and children. Women often can't afford nice clothes, or don't want to buy them because wearing the same dress more than once is considered socially unacceptable. Children would also be a target of this business because they grow out of clothes very fast, so parents aren't very eager to buy expensive clothes. My target audiences will be Middle-aged professional women, parents, and pre-teens. I will target middle-age professional women by submitting an ad or article to ForbesWomen. I will target parents of pre-teens with an advertisement in a movie for pre-teens, because parents always go with their children. Lastly, I'll target pre-teens with a facebook advertisement.