Costs: It costs about $73,100.00 to put a full page advertisement in ForbesWomen magazine.

The Instagram page has no distribution costs, besides time.

A 60 second radio advertisement can range from $300 to $1000 including “copywriting, voice talent, 60 second segment, and editing.”

The overall distribution cost will range from $73,400.00 to $74,100.00.

 

Tracking system: I will track the magazine article and radio ad by asking customers how they heard about the store when they check out, and tracking how many come from each one.

I’ll track the Instagram by linking it to a Followers+ app which tracks followers, likes, posts, etc.

 

Methods: Magazine advertisement in a magazine that's made for professional women, Instagram page, and a radio advertisement.

How to gauge success: Because the magazine advertisement is so expensive it’ll require more people to come from it to be a success than the radio ad. I would say that if I get at least 50 people from the magazine in a month it’s a success. If I get 25 customers from the radio, it’ll be a success. If the Instagram page can get 500 followers, it’ll be a success.

 

Expected result: the expectations from the advertisement are simple: I want the people who see the advertisements to come to my store.